Farmers Market Promotion Program Grants Available
USDA Deputy Secretary Kathleen Merrigan recently announced that the U.S. Department of Agriculture (USDA) is seeking grant applicants for the 2012 Farmers Market Promotion Program. The Farmers Market Promotion Program is in the seventh year of funding direct markets that benefit local and regional economies. The deadline for application submissions is May 21, 2012.
The USDA Farmers Market website also has lots of other information on local markets and retail agriculture. If you don’t have a market to promote yet but want to learn about the issues to consider, Purdue offers their Starting a Farmers’ Market document.
Here is the pertinent application info from the press release:
Approximately $10 million is available for marketing operations such as farmers markets, community supported agriculture and road-side stands. The grants, which are administered by USDA’s Agricultural Marketing Service (AMS), are available through a competitive application process on www.grants.gov. The grants aim to increase the availability of local agricultural products in communities throughout the county. They will also help strengthen farmer-to-consumer marketing efforts.
Information on applying for a Farmers Market Promotion Program grant will be published in the April 6, 2012, Federal Register and available online at www.ams.usda.gov/FMPP. Applications will only be accepted via grants.gov and must be received by May 21, 2012. Applications that are incomplete, hand-delivered, or sent via U.S. mail will not be considered. Applicants should start the grants.gov registration process as soon as possible to meet the deadline. Contact Carmen Humphrey, Program Manager, by phone: (202) 720-8317, or e-mail: usdafmppquestions@ams.usda.gov for more information.
The Farmers Market Promotion Program is part of USDA’s commitment to support local and regional communities. These investments are highlighted in USDA’s Know Your Farmer, Know Your Food (KYF) Compass. KYF Compass is a digital guide to USDA resources related to local and regional food systems. The Compass consists of an interactive U.S. map showing local and regional food projects and an accompanying narrative documenting the results of this work through case studies, photos and video content.
A large selection of USDA-supported programs and projects is also visible on the KYF Map, which can be displayed by theme, program, or recipient type. Both the KYF Compass and map will be regularly refreshed with new data and case studies.

