By Morgan Slaven, American Farm Bureau Federation Program Assistant – Membership and Program Development
Technology, market prices, and consumer trends are among the thousands of variables that can make or break a business in today’s world. Overcoming these obstacles can be hard for any entrepreneur, but proves especially difficult for those living in rural America where resources can often be limited. Giving rural businesses the opportunity to succeed is the driving motivation behind the Rural Entrepreneurship Initiative, a partnership between American Farm Bureau Federation and Georgetown University McDonough School of Business Global Social Enterprise Initiative. Both groups are proud to present a new program website, strongruralamerica.com, which was launched early this week.
“We asked our Farm Bureau members what they needed to become more successful in their businesses,” said Dr. Lisa Benson, AFBF’s director of rural development. “They told us they wanted more training in business development, including developing marketing plans and acquiring financing. We hope this website will provide those critical business resources to our members and other rural entrepreneurs.”
The website features a Rural Entrepreneurship Hub, a step-by-step guide of resources for new businesses. The Rural Entrepreneurship Initiative will also be hosting a free monthly webinar series that showcases expert knowledge of successful business development and expansion.
Scheduled webinar topics include:
• Introducing AFBF’s Rural Entrepreneurship Initiative on Tuesday, July 29 at 3:00 p.m. Eastern
• Finding and Using Business Information on Tuesday, Aug. 26 at 3:00 p.m. Eastern
• Telling Your Business Story on Tuesday, Sept. 23 at 3:00 p.m. Eastern
• Finding Money To Grow on Tuesday, Oct. 28 at 3:00 p.m. Eastern
• Finding and Keeping Talent on Tuesday, Dec. 2 at 3:00 p.m. Eastern